Home Technology : Smart Home
URC Expands Upon Dealer Locator, Adds Installation Gallery
Intrigued by the idea of the smart home? Longing to add a bit of control to your life, but don’t know where to begin?
Whether you’re looking to add total control and automation features throughout your entire residence or are interested specifically in lighting control, a customized home theater, energy management, or any myriad of home features, it’s critical that you work with a trusted home technology specialist. Just like the plumbing in your home, or the electric for that matter, you rely on specialized professionals who live and breathe their trade to get the job done – and done right.Your home automation needs are no different, making the advice and skill of a custom integrator all the more important.
Like many smart tech manufacturers, Universal Remote Control (URC) recognizes the value in a custom integrator, which is why they are making it easier than ever to find the right dealer, and one who will take the time to understand not only your functionality needs, but how URC solutions can seamlessly fit into your unique lifestyle.
URC has added a new Dealer Portfolio marketing feature for its online Dealer Locator that allows URC Master Dealers to not only provide their location and contact information, but also show visiting consumers their most innovative and enticing installs, complete with short captions, photo galleries, customer testimonials and more.
Qualifying, approved installs are posted to URC’s Dealer Locator, where consumers can fill out a simple inquiry form that is automatically sent to the URC Master Dealer in their area.
“We are bridging a major opportunity with this launch,” says Cat Toomey, URC’s director of marketing. “Letting website consumers know you’re in business is one thing, but showing them who you are as a company, your specific expertise, and what you’ve done for other clients can greatly further the potential for a fast decision and a profitable customer relationship. Our exclusive, first-of-its kind Dealer Portfolio feature is another important step on our path to making the consumer and dealer connection easy and exciting, while delivering value-add to our Master Dealers.”
Introduced last fall, URC’s enhanced Dealer Locator enables consumers who are interested in URC’s Complete Control systems and Total Control whole-house control solutions to quickly find and connect with their nearest authorized dealers — all through the convenience that comes from the URC website.
URC Master Dealers are placed at the top of the consumer search results generated from the Dealer Locator and integrators earn that designation by demonstrating a high level of customer service and technical training, as well as the ability to conduct live demos.
“URC is unique in the custom install arena in that we naturally have much higher-than-usual manufacturer website traffic due to the broad consumer understanding and appeal of universal remote controls,” adds Toomey. “A picture is worth a thousand words. Delivering this unique Portfolio is sure to be a big win for our top Dealers and our online visiting consumers.”
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