Samsung Ups the Ante in the Smartphone Game, Offers $300 Incentive
With rumors that the latest version of Samsung’s Galaxy Note – expected to launch at the end of this month – will rival Apple’s iPhone, it’s no wonder that the electronics provider is continuing to beef up its mobile offerings, enticing consumers to either make the switch or remain loyal to their brand. Sources say that Samsung is giving users yet another reason to choose its mobile devices, by now offering a rebate of up to $300 for your old smartphone.
According to Mashable, the program, which was unveiled on the brand’s Facebook Page on Monday and on samsungupgrade.com, promises a refund within 30 days for anyone who buys a new Samsung smartphone and mails in their old one. A trade-in on an iPhone 4S 64GB in perfect condition will fetch you the full $300, but the rebates fall sharply from there. For instance, a 32GB version of the same model will only get you $230 and the 16GB version will get you $215.
However, such a significant rebate will essentially allow consumers to get their hands on a new top-of-the-line Samsung smartphone for free, or very close to it: A Samsung Galaxy S III is $199 with a new contract and a Galaxy Note costs $249 with a new contract.
Why the sudden, more aggressive push? Samsung’s sales may, at the moment, far outpace Apple’s on a global basis, but, like Microsoft, the brand is viewed as an underdog against the Cupertino powerhouse. As the rivalry heats up, both Apple and Samsung have been allegedly planning big announcements over the next few weeks: Samsung has a mysterious event planned for Aug. 15 that appears to be related to its Galaxy Note devices. Meanwhile, Apple is reportedly planning to introduce a new iPhone model on Sept. 12.
Would a rebate like this cause you to make the switch, or is brand loyalty enough to keep you with one manufacturer over the other? It will be interesting to see how the mobile marketplace continues to shift and evolve, so stay tuned!