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Samsung Smart Tech Helps Pick Movies
by Grant Clauser/Electronic House
Samsung, the company that last year launched the first app marketplace for smart TVs, has launched a new web site, with the help of Digitas, which is supposed to recommend movies based on answers to online survey questions.
The site, called The Smart Living Room (because the design is a view of a living room with a Samsung TV in the sweet spot) is operating now, but a social networking aspect will be rolled out later in 20 local markets.
“Living rooms are networked and connected like never before, and that’s changing the way people watch television,” said Seth Solomons, Worldwide Marketing Officer Digitas. “With the Smart Living Room, Samsung has created a dynamic and personalized entertainment experience that brings people together to enjoy movies in a new way.”
Facebook users will be able to share their movie likes and recommendations through The Smart Living Room and the Samsung Facebook page. You can also create Facebook or email alerts for a movie watching “event.” Details on what that means were slim, but there’s more info to come.
I tried out the site by answering ten personality questions (at this point, the site never asked for my email or any personal information, so privacy seems good). The questions appeared to be random and ranged from the number of chin ups I can do to how many pets I have in my house.
On first try, the site suggested some old comedy movies that I’d already seen, only one of which I’d be interested in seeing again. One a second try it offered up a selection of mystery/thrillers that better hit the mark. Under the suggestions was a tab to “create an event” that wasn’t active yet but presumably would be later.
At this point there doesn’t appear to be any integration The Smart Living Room with Samsung’s smart TVs, other than the fact that social networking apps can be used on the TVs. I can envision this service being integrated with apps like Netflix or other movie streaming sites. We’ll have to wait and see.
So, are you interested in someone (or something) else making movie suggestions for you? Netflix already does this (and I use those recommendations occasionally), as does TiVo, but those services base their recommendations on your previous movie-watching habits, not on questions about your career goals or level of physical activity.