Sports Bar Wins with High-Tech Entertainment
When Burgers & Beer, a popular sports bar in Yuma, Ariz., decided to build a bigger and better entertainment and dining complex, they called on nearby WOW Electronics to take them into the 21st century. By outfitting the state-of-the-art foodery with more than three dozen flat-screen tvs and a booming sound system, customers would literally be transported to the turf of every sports game broadcast each season.
“They wanted to offer their customers the best sports bar experience,” says Jason Kukuk, WOW’s sales manager. They wanted to install multiple TV screens throughout the seating areas, both inside and outside on the patio. Kukuk says they also wanted the ability to broadcast multiple sporting events in any location at any time. “There were to be individual 15-inch TVs at all the booths that can be controlled by the customer,” he says, admitting it was an enormous undertaking as far as installation and networking.
In total, the job boasted three 60-inch LG plasma televisions, as well as eight LG 42-inch LCDs, two of LG’s 46-inch outdoor LCDs, 16 sharp LCDs at 16-inches each and even one 19-inch sharp LCD mounted on the wall of the men’s room and at several other locations throughout the restaurant. At any one time, whether someone was noshing on a burger or using the restroom, it was imperative that sports were never out of view.
“The system has eight different sources,” says Kukuk, “and each TV can pick its own source. The system was engineered to provide maximum viewing accessibility from all seating areas.” In addition to the number of televisions, their placement became essential. “The televisions had to be mounted so there was minimal reflection from light coming in the windows,” he says. “This incredibly versatile system was designed and programmed so it was easy to use by the employees.”
With the addition of the three-dozen televisions, both for communal and private viewing, the sports bar atmosphere was reborn at Burgers & Beer, already an award-winning food and entertainment spot in the region. “Jaime Honold, the owner, is a huge San Diego chargers fan,” says Kukuk. “And he has photos and memorabilia all over the restaurant.” He says that maintaining the integrity of the owner’s vision was extremely important in this project, as with any installation job WOW takes on.
“The usual challenges of budgets and deadlines were involved,” says Kukuk, adding that weight-bearing issues also played a role in the project. “The outdoor TVs had to be in sealed enclosures because of blowing sand and dust,” he says. “And having large windows and doors on three sides of the dining area made glare a concern.” Fortunately, because it was a new construction, Kukuk says WOW was able to integrate its plans into the bigger picture by tackling these concerns like a veritable linebacker.
“Our customers want state-of-the-art technology, ease of operation and the trend is to conceal as much of the backbone of the system as possible,” he says. Burgers & Beer, as it turned out, was no exception.
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